Kudos to the Lester Public Library as they try to get try to get kids to catch the summer reading bug. Great use of a promotional product in their marketing program. Just goes to show you can do some very, very clever things when the product and imprint are used together to amplify the overall message of a marketing campaign. And you don't have to spend a fortune to get 'un-bee-lieveable' results.

For more pictures check out their flickr page here.