Blogs from a diverse group of 4imprint associates on subjects in and around the world of promotional products.

Exploring Promotional Products as Part of the Marketing Mix (and other thoughts as they occur!)

All things promotional by 4imprint's President

"Glide-topia"

I’ve received incredibly positive feedback on ‘glide(sm)’, our new technology that allows you choose the quantity for any product that’s right for you - not the pre-determined quantities our industry (and others) have used forever. You just slide your mouse back and forth – super easy!

 

It’s liberating not to have to have to think in terms of ordering in quantities like 100, 250 or 500. If you want 117 – go for it – and your price will reflect the discount earned at 117 pieces – you don’t have to wait until you get to 250 (which was an arbitrary number in most cases anyway!) for the price to change.

 

The positive feedback got us all thinking in terms of  ‘glide-topia’  - what if everything worked like glide(sm)?

 

Imagine a ‘glide’ gas pump; the price you pay per gallon automatically drops with every additional gallon purchased! Want eight eggs instead of six or 12? No problem! In glide-topia you could buy eight and a discount per egg to boot!

 

If you can think of some other good ‘glide-topianisms’ let me know…we certainly have had some fun with it...

 

Comments

No Comments

Leave a Comment

(required)  
(optional)
(required)  
Add

About Kevin Lyons-Tarr

I've been with 4imprint for nearly 17 years now and enjoy leading such an incredible group of creative, customer-focused people.
Powered by Community Server (Non-Commercial Edition), by Telligent Systems